If you’re a real estate professional, you know that the housing market is at a, generously stated, slump. The nation has a glut of homes and buyers become more difficult to qualify for home loans every day. If you’re scratching your head trying to locate a better way to place your inventory of houses on the current market, you need to keep in mind that internet marketing for real estate agents brings results.
Traditional real estate advertising has included direct mail, local newspaper advertisements and good old fashioned cold calling on the telephone. These time tested marketing approaches work good in a bull market but how do you find new clients in a market? There has to be a way to draw customers from out of your traditional marketing areas.
Drawing clients from out of the local area might be the only way to get a real estate specialist to move their stock of houses. Random marketing for real estate mailings are unsuccessful as are cold calls to outside of area people. There’s 1 method to insure that your inventory of houses is brought to front of anybody considering moving into the regional area.
The internet provides the ideal medium to place your inventory of homes available to out of area customers. Through the access to the web, your inventory of homes could be made available to anyone with computer access. This computer access enables prospective homeowners to view the available listings in the comfort of their own house. The listings of almost any realtor can be posted online for a minimal price.
The capability of the real estate service to market a property online will offer additional listings to this bureau from sellers who would like to expand the exposure of their house to buyers. This greater vulnerability is going to cause a faster sale and more happy customers.
The existing MLS listing form can be reproduced on a computer or some simplified form can be created. Together with the listings photographs of the home can be contained. A more”upscale” method of permitting the prospective customers to view the residence will be to provide a video of the house. The video can be contained in the online listing in a WAV format. Windows Media Player and most other media players may play the WAV format with ease. The inclusion of a video of the exterior and interior of the home allows the potential client the capability to walk through the home without putting foot in the home.
Internet marketing for real estate brokers brings results from both from town prospects and additionally prospects that are in town. The addition of a description, the MLS record and photographs or a video of the house makes it possible for the potential to view and significantly lessen their”short list” of homes which can be found in the area. Internet marketing expands the client base which offers the agency with a greater base line.