Corporate photography for annual reports, Pr or corporate brochures needs a photographer with extensive experience and resourcefulness. Unlike the studio product or portrait photographer, in which the environment is controlled and predictable, the scenario is extremely different for the annual report or corporate photographer who is always working on location under unpredictable and unforeseen circumstances. The Corporate photographer must be an expert of executive portraiture, industrial photography, architectural photography, product photography as well as aerial photography because each one of these areas of expertise is going to be required. One never knows what’s going to be demanded in the “day in the life” of the corporate photographer, but the “focus” should always be the same; namely to market the look of the company within the most positive and effective way.
Corporate photography is mostly all about people contributing to selling trust! People leading, people working, people communicating – along with the environment in which they work, whether it’s in the executive boardroom, a factory setting or in a hi-tech lab; the storyline is definitely concerning the people who make the product or who’re providing the service. Regardless of what the company produces or even the service it sells, individuals are what make it happen and people would be the consumers of the specific product or service that they are marketing – which is generally, in an already crowded and competitive market. Therefore, it makes sense, that the good corporate photographer will have good “people skills.” Professional models are rarely utilized in annual report photography or corporate brochures, because the companies have to be honest in portraying their very own people, therefore, the photographer must be very good at making his subject comfortable in order to portray a nice and sincere appearance, and that usually means talking – talking about what they do; their family; the things they enjoy, sports – whatever seems to create a connection. This is a skill that may be developed; I am not an extroverted person at all, however, with regards to “show time” I find myself carrying out a lot of talking. Another tip would be to shoot a great deal – making subtle variations in their pose; paying particular focus on the top and nose with regards to the backdrop, even while instilling their confidence that they are looking and doing great.
Resourcefulness is another critical quality for industrial and Corporate Photography Brisbane. Resourcefulness means the opportunity to make the proverbial “sow’s ear into a silk purse.” In the case of an eco portrait for instance, the office setting will probably be uninteresting, so a careful selection for the background should be found. It might be in the office, it might be with a window or staircase, and it will be in the factory or in an outside facility. Whether it’s an eco portrait, the portrait should have kind of statement concerning the company and the environment must work to that end if possible. In any case, the backdrop should be great looking and simple, so as not to divert attention away from the subject photographed. I have many times found myself in a colorless, clinically sterile lab but making a portrait that’s compelling and can draw attention to the topic and the environment. In this instance, composition is crucial so that it is both dynamic yet not distracting; and lighting is the key to creating a mundane environment sing with color and contrast. If there is no color within the scene and color would boost the photograph, the corporate photographer can put colored filters within the light heads to judiciously create only the color effect that’s desired. Another way to introduce color in to the scene is as simple as allowing different colored light sources visit their natural uncorrected color; i.e. fluorescents goes green, tungsten lights will go very warm – even orange; daylight, when the scene is balanced to tungsten, the sunshine goes very blue. The industrial or corporate photographer will learn to consider what is given and use it.
Resourcefulness does mean never quitting or accepting “no” until the “fat lady sings,” There might be times when someone states that something can’t be done. I see that as an invitation to explore every possible strategies by which to make it happen – assuming of course that it’s important to the caliber of the photograph or in completing the assignment. Often times a shoot schedule might have to have that it’s “now or never.” You can now just accept the simple “no” however your client is going to be much happier if you’re able to somehow still make it happen. I have been in situations that seemed impossible, however with persistence, optimism and perhaps a nearly obstinate feeling of perseverence, it still happened!
In conclusion, the organization photographer must be diverse in the photography genre, as well as for that, extensive experience is paramount. He/she is a master from the technical facets of his craft, particularly with regards to lighting. He has the ability to communicate and reach individuals to make them feel at ease in front of the camera and that he is a resourceful artist, a facilitator; a negotiator, an optimist.
Critical seeing and creativity may be the hallmark of an experienced corporate or industrial photographer, because this type of location photography requires one to quickly adapt to unforeseen and uncontrollable circumstances. Finally, the organization photographer never says “no” until all possible means happen to be persistently tried and tested. Corporate photography is about creating strong visual photographs which will sell his client’s brand – whatever needs doing!