Corporate photography for annual reports, Public relations or corporate brochures necessitates a photographer with extensive experience and resourcefulness. Contrary to the studio merchandise or portrait photographer, where the environment is controlled and predictable, the situation is quite different for the annual report or corporate photographer who’s constantly working on place beneath unpredictable and unforeseen circumstances. The Corporate photographer must be a master of executive portraiture, industrial photography, architectural photography, product photography and even aerial photography as these areas of experience will be required. One never knows what will be demanded at the”day in the life” of a corporate photographer, but the”attention” should always be the same; namely to sell the picture of the company in the most positive and efficient way.
Corporate photography is largely about people and about selling trust! People leading, people working, folks communicating – and the environment where they function, while it’s in the executive boardroom, a mill setting or within a hi-tech lab; the story is always about the people that produce the product or who are providing the service. Whatever the company produces or the support it sells, individuals are what allow it to happen and people will be the customers of the particular product or service that they are marketing – that’s more often than not, in an overly crowded and competitive market. Therefore, it stands to reason, that a fantastic corporate photographer will have good”people skills.” Professional versions are seldom utilized in annual report photography or for corporate retreats, because the companies need to tell the truth in portraying their own folks, hence, the photographer should be very great at making his subject comfortable so as to depict a satisfying and sincere appearance, and that generally means talking – talking about what they do; their family; what they like, sports – anything seems to make a connection. This is a skill which could be developed; I’m not an extroverted person by any means, but when it comes to”show time” I find myself doing a great deal of talking. Another trick is to shoot a lot – making subtle variations in their present; paying special attention to the head and nose in connection with the background, all of the while instilling their confidence that they are doing and looking good.
Resourcefulness is another crucial quality for corporate and industrial photography. Resourcefulness means the capability to generate the snare”sow’s ear into a silk purse.” In the instance of an environmental portrait for instance, the workplace setting will likely be uninteresting, so a careful decision for your background must be found. Professional headshots brisbane could possibly be in the office, it might be with a window or stairs, and it could be in the mill or at an outside facility. If it’s an environmental portrait, the portrait ought to make some kind of statement about the company and the surroundings has to work to this end if at all possible. Whatever the situation, the background must be aesthetically pleasing and easy, so as not to divert focus away from the topic photographed. I have many times found myself in a colorless, clinically sterile laboratory and having to make a portrait that is persuasive and will draw attention to the topic and the environment. In this case, composition is crucial so that it’s both dynamic yet not distracting; and light is the key to making a mundane environment sing with colour and contrast. If there is no color in the scene and colour would improve the photograph, the corporate photographer can put colored filters over the mild heads to judiciously create only the color effect that’s desired. Another way to introduce colour into the scene is by allowing different colored light sources go to their natural uncorrected color; i.e. fluorescents will go green, tungsten lights can go very warm – even orange; daylight, even if the scene is balanced to tungsten, the light will go really blue. The industrial or corporate photographer will learn how to take what’s given and work with this.
Resourcefulness also means not stopping or taking”no” until the”fat lady sings,” There could be times when someone claims that something can not be done. I look at this as an invitation to explore every possible way by which to make it happen – assuming of course that it is important to the quality of the photograph or in finishing the mission. Often times a take schedule may necessitate that it is”now or not.” Everyone can just accept the simple”no” but your customer will be much happier if you can somehow still make it occur. I’ve been in situations that looked hopeless, but with persistence, optimism and in some cases an almost stubborn sense of will power, it still happened!
In conclusion, the corporate photographer must be diverse in his pictures genre, and therefore, extensive experience is the key. He/she is a master of the technical aspects of his craft, particularly with regards to lighting. He’s got the capacity to communicate and reach people in order to make them feel comfortable before the camera and he’s a literary performer, a facilitator; a negotiator, an optimist.
Critical seeing and creativity is the hallmark of an experienced corporate or industrial photographer, because this type of location photography requires you to immediately adapt to unforeseen and uncontrollable circumstances. Last but not least, the corporate photographer never says”no” until all probable means have been tried and tested. Corporate photography is about creating strong visual photos that can sell his client’s new – whatever it takes!