Even those of us who operate in telecom applications can find ourselves addicted to telemarketers. Perhaps we’re even more annoyed with the tactless tactics these sales folks use because we view how telesales should be done. We are aware that there are forms of auto dialers that fix many of those”problems” with remote selling by telephone.
Telemarketing originated from the 1950’s, and from the 70’s telemarketing companies were experiencing a tremendous amount of success. By the 1990’s telemarketing was often seen as a general nuisance, and from the close of the decade legislative action was taken with the execution of the”Do Not Call” registry.
There are several explanations for why telemarketers dropped out of favor with the American public. These calls were frequently placed at the least opportune times, right around the time dinner was being served and the household was gathered together. Telesales professionals were often aggressive and refused to honor their contacts wishes to not purchase what they were selling.
On top of this is added the insult of the”telemarketer pause.” This takes place whenever the telesales company uses a predictive auto dialer. A predictive dialer calls more amounts than available sales agents. Remote Work does so based on the amount of lost calls or busy signals it’s been falling, in addition to how much time the sales agents are spending on an average call. Since there is no guarantee that there will not be more calls answered than there are sales representatives to take those calls that a percentage of calls activate a telemarketer pause. That is when there is no representative online when the contact replies – the telephone is dead.
It’s a chance that such a call will be routed to a revenue agent shortly, but in these instances the person called is expected to stay online and wait patiently. Most frequently these contacts simply hang up the phone. With clinics like these it is no surprise that most of us find ourselves annoyed with those telemarketers.
Responsible distant sales professionals decide on a different kind of automobile dialer – a Power Dialer. A power dialer only calls one number at a time for each available sales representative; there’s not any opportunity for a telemarketer pause to occur. This type of auto dialer not only satisfies the call centre’s need to create more forecasts but also gives the possible clients being called courtesy that a predictive auto dialer cannot.
It is up to the sales folks to deal with the problems of over aggressiveness internally.